Free · Itemized · Save as PDF
What should your website cost?
Pick your trade and what the site needs. You get an itemized estimate for doing it yourself, hiring a freelancer, or an agency, with yearly running costs, as a PDF you can keep or send for quotes.
Price guides by trade
Therapists and counselors
Typical pages: 5 · 2 features
Contractors and builders
Typical pages: 6 · 2 features
Plumbers
Typical pages: 6 · 1 feature
HVAC companies
Typical pages: 7 · 2 features
Restaurants and cafés
Typical pages: 4 · 2 features
Salons and barbers
Typical pages: 4 · 1 feature
Dentists
Typical pages: 8 · 2 features
Doctors and clinics
Typical pages: 8 · 3 features
Law firms
Typical pages: 8 · 2 features
Real estate agents
Typical pages: 6 · 2 features
Cleaning businesses
Typical pages: 5 · 2 features
Questions
Why three columns?
Because the honest answer to 'what does a website cost' is 'it depends who builds it'. DIY costs platform fees and your evenings; a freelancer costs money and 3–6 weeks; an agency costs more and brings a team. The same scope, three real prices.
Where do the numbers come from?
The DIY column is published platform pricing. The freelancer and agency columns are typical US quotes for each item as of October 2026, drawn from public rate surveys and Ari's own 137 completed projects. They're ranges, not quotes.
What's usually forgotten?
Running costs. Hosting, domain, booking or store plans and maintenance add up to a few hundred to a few thousand a year. The estimate shows them separately so nothing surprises you.
Can I get a real quote?
Yes. Save the PDF and email it to Ari, or book a call. The estimate becomes the starting point.